No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

  • -- William Bernbach 威廉·伯恩巴克

无论你有多熟练,你都不可能创造出不存在的产品优势。如果你这么做了,这只是一个噱头,它无论如何都会崩溃。

相关名言

Don't change a thing. That's one of the best gimmicks a band could ever come up with.

什么都不要改变。这是一个乐队能想到的最好的噱头之一。

A smooth sea never made a skillful sailor.

平静的大海决不能造就出熟练的水手。

You gotta have a gimmick.

你得有个花招。