No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

  • -- Rosser Reeves 里夫斯

不,先生,我并不是说那些迷人的、诙谐的、热情的作品不会畅销。我只是说,我见过成千上万的迷人的、诙谐的广告,但都没有成功。

相关名言

Everybody saying you can't do this, you can't do that. I don't know why. Guess if you listen to it, you can convince yourself of it.

每个人都说你不能做这个,你不能做那个。我不知道为什么。我猜如果你听了,你就能说服自己。

I remember my mom saying to me that what your friends do is one thing, but what you do could be on the front page of the paper.

我记得我妈妈对我说,你的朋友所做的是一件事,但你所做的可能会出现在报纸的头版。

I won a scholarship with the Brixton School of Building. I screwed around, not putting in a proper attendance.

我获得了布里克斯顿建筑学院的奖学金。我搞砸了,没能按时出席。

You won the elections. But I won the count.

你赢得了选举。但我赢了。