No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

-- Rosser Reeves 里夫斯

不，先生，我并不是说那些迷人的、诙谐的、热情的作品不会畅销。我只是说，我见过成千上万的迷人的、诙谐的广告，但都没有成功。

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Saying Won

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In the current law we're seeing Social Security dwindle. And so what we're saying is if we're going to reduce taxes we just want to make sure that there are things within the law that pay for it.

在目前的法律中，我们看到社会保障正在缩减。所以我们想说的是，如果我们要减税，我们只是想确保在法律允许的范围内，有东西可以为它买单。

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If you love someone you say it, you say it right then, out loud. Other wise the moment just passes you by

如果你爱一个人，你就说出来，然后大声说出来。否则，这一刻就会从你身边溜走

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A game is not won until it is lost.

一场比赛只有输了才算赢。

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