Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.

  • -- James Walter Thompson 詹姆斯·沃尔特·汤普森

广告是一种非道德的力量,就像电一样,它不仅照亮而且触电。它对文明的价值取决于如何使用它。

相关名言

A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

现代广告的一个巨大领域……不诉诸理性而诉诸情感;就像其他催眠暗示一样,它试图在情感上给对象留下深刻印象,然后让他们在智力上屈服。

Advertising is the modern substitute for argument; its function is to make the worse appear the better.

广告是辩论的现代替代品;它的功能是让越差的东西看起来越好。