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Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

  • -- James Randolph Adams 詹姆斯·伦道夫·亚当斯

伟大的设计师很少能成为伟大的广告人，因为他们被画面的美所征服，忘记了商品必须被销售。

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Advertising Great Designer Design

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The apparent pointlessness of fashion may be just what makes it so strong as a zeitgeist sensor. Even I, a designer, do not know why a certain proportion feels dated or why another one feels exciting at a given moment. I leave that to the cultural historians and theorists.

时尚明显的无意义也许正是它作为时代精神传感器如此强大的原因。即使是我，一个设计师，也不知道为什么一定比例的人觉得过时，或者为什么另一个人在某一特定时刻感到兴奋。我把这个问题留给文化历史学家和理论家。

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When you have a gown, there's much more to be concerned about. Where is this crease falling? Are you making a weird shape with the dress? Are you doing the designer justice? With a bathing suit, it's more about you and the mood you convey.

当你有了一件礼服，就有更多的事情需要关注。这条折痕在哪里?你是不是把裙子弄成一个奇怪的形状?你对设计师的评价合理吗?有了泳衣，更多的是关于你和你传达的情绪。

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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

如果你曾经有幸创造了一个伟大的广告活动，你很快就会看到另一家广告公司窃取了它。这很恼人，但别让它困扰你;没有人通过模仿别人的广告来建立自己的品牌。

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The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

许多广告背后的哲学是基于一个古老的观点，即每个人都是两个真正的男人——他是他自己，他想成为的人。

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It's amazing to see things that are suggested in the book fully developed and so brilliantly realized through the artistry of the designers.

看到书中建议的东西被完全开发出来，并通过设计师的艺术才华出色地实现，这是令人惊讶的。

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I am serving the purpose for which I was designed, therefore I am satisfied with my existence.

我在为我被设计的目的服务，因此我对我的存在感到满意。

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Character is higher than intellect. A great soul will be strong to live as well as think.

品格高于才智。伟大的灵魂不仅会思考，也会坚强地生活。

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It's a great counter to doing the soap because it's a comedy. It's real physical comedy.

这是一个很好的反做肥皂剧，因为它是一个喜剧。这是真正的肢体喜剧。

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