The desire for reinvention seems to arise most often when companies hear the siren call of synergy and start to expand beyond their core businesses.

-- James Surowiecki 索罗斯基

当企业听到协同效应的警笛声，开始向核心业务以外扩张时，似乎最容易产生再造的愿望。

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Reinvention Desire

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I have heard of novels started in the middle, at the end, written in patches to be joined together later, but I have never felt the slightest desire to do this.

我听说过小说开始于中间，结束于结尾，以补丁的形式写出来，然后再把它们拼接在一起，但我从来没有想过要这么做。

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And out of a desire essentially to imitate what I was reading, I began to write, like a clever monkey.

出于一种模仿我所读内容的欲望，我开始写作，就像一只聪明的猴子。

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I am honored to be able to serve GM at this critical juncture and take part in its reinvention.

我很荣幸能够在这个关键时刻为通用汽车服务，并参与其改造。

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