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The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

  • -- William Feather 费瑟

许多广告背后的哲学是基于一个古老的观点，即每个人都是两个真正的男人——他是他自己，他想成为的人。

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Advertising Observation Philosophy Journalist

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The theory that can absorb the greatest number of facts, and persist in doing so, generation after generation, through all changes of opinion and detail, is the one that must rule all observation.

能够吸收最多的事实，并坚持这样做，一代又一代，通过所有的意见和细节的变化，是一个理论，必须统治所有的观察。

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It's a great mistake, I think, to put children off with falsehoods and nonsense, when their growing powers of observation and discrimination excite in them a desire to know about things.

我认为，当孩子们日益增长的观察力和辨别能力激起他们对事物的渴望时，用谎言和胡言乱语来搪塞他们是大错特错的。

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The bounties of space, of infinite outwardness, were three: empty heroics, low comedy, and pointless death.

空间的无限向外的界限有三个:空洞的英雄主义、低级的喜剧和无意义的死亡。

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Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

大多数对广告的批评都是写在对这些机构内部实际情况的无知。

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It is hard enough to remember my opinions, without also remembering my reasons for them!

要记住我的观点，而不同时记住我提出这些观点的理由，已经够难的了!

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Advertising is the greatest art form of the twentieth century.

广告是二十世纪最伟大的艺术形式。

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Shoes are the first adult machines we are given to master.

鞋子是我们掌握的第一个成人机器。

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Produce great men, the rest follows.

产生伟大的人物，其余的就跟着产生。

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