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People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.

  • -- Robert Iger 罗伯特·艾格

人们去迪斯尼是因为他们知道它的品牌属性。我们相信我们有机会将我们的内容直接提供给消费者。

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Believe Content Brand

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I don't know who said that novelists read the novels of others only to figure out how they are written. I believe it's true. We aren't satisfied with the secrets exposed on the surface of the page: we turn the book around to find the seams.

我不知道是谁说小说家读别人的小说只是为了弄清楚他们是怎么写的。我相信这是真的。我们对暴露在书页表面的秘密并不满意:我们把书翻了个底朝天，寻找缝合线。

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If you believe that your thoughts originate inside your brain, do you also believe that television shows are made inside your television set?

如果你相信你的思想起源于你的大脑，你也相信电视节目是在你的电视机里制作的吗?

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My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.

我的品牌打破了人口统计。它与所有家庭主妇、各行各业和社会各界的女性都有联系。

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I don't want to become a brand and I certainly don't want to have a persona.

我不想成为一个品牌，当然也不想拥有一个人格。

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My crown is called content, a crown that seldom kings enjoy.

我的冠冕叫知足，君王难得戴上。

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Ah, sweet Content, where doth thine harbour hold.

呵，甜蜜的满足，你的港湾在哪里。

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