The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

  • -- Leo Burnett 李奥贝纳

在我看来,在广告中要做到的最伟大的事情是可信,没有什么比产品本身更可信的了。

相关名言

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

去掉广告,使个人或公司不能宣传其产品及其优点,整个社会和经济就会发生变化。广告的敌人就是自由的敌人。

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

你今天在电视上看到的许多杂乱的广告都是委员会的产物。委员会可以批评广告,但决不能允许他们制作广告。